'Eat Them to Defeat Them' Campaign

80% of kids don’t eat enough vegetables. If you are worried about your child’s mood, behaviour and learning, a good place to start is their diet.


Eat Them to Defeat Them was created by Veg Power and ITV as a fun way to encourage kids to eat more veg. Although the initiative is over for this academic year (2022-2023), there is still access to a full range of resources for you to use at home.


Over 1 million children took part last year. More than half of their parents say the kids ate more vegetables as a result. Even 35% of parents with fussy eaters, who eat next to no vegetables, said their kids ate more vegetables thanks to Eat Them to Defeat Them – it could work for you!


Click the link below to access the resources and ideas, or alternatively, click on the links to access some tasty recipes to try at home!


Tasty recipes to try!
With thanks to the ‘Eat Them to Defeat Them’ campaign for their creation.

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